Thứ ba, 22/12/2015, 08:00 (GMT+7)

Elise ra mắt BST mới và đại sứ thương hiệu 2016

Ngày 19/12, Elise vừa tổ chức sự kiện ra mắt đại sứ thương hiệu 2016 và giới thiệu bộ sưu tập thời trang mùa đông mang tên 'For Elise'.

"Bữa tiệc thời trang For Elise và sự ra mắt đại sứ thương hiệu 2016" là lời khẳng định sự thành công của thương hiệu, đánh dấu bước phát triển mới cho một hành trình chuyên nghiệp, rộng lớn hơn, đáp ứng nhu cầu tiếp cận sản phẩm của khách hàng trên toàn quốc. Bên cạnh việc giới thiệu bộ sưu tập mới với dòng sản phẩm áo dạ khâu tay, nhà sáng lập thương hiệu Elise - bà Lưu Nga còn chọn ra gương mặt đại diện cho nhãn hàng là Hoa hậu Việt Nam 2012 - Đặng Thu Thảo. 

Một số hình ảnh tại sự kiện:

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Lấy cảm hứng từ tác phẩm Für Elise của nhà soạn nhạc Ludwig van Beethoven, "For Elise" là câu chuyện lãng mạn đầy màu sắc và âm thanh đa chiều về hành trình xây dựng, định hướng phong cách thời trang cao cấp của thương hiệu. Chương trình được tái hiện giữa khu vườn hoa hồng, bên những khúc tình ca bất hủ, trong không gian cổ điển đầy nguy nga tráng lệ theo phong cách tòa lâu đài Chateau de Versailles nổi tiếng. Đây là món quà ý nghĩa, tri ân những nàng Elise xinh đẹp, những phụ nữ Việt Nam, những người bạn đồng hành của Elise trên hành trình xây dựng và phát triển.

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Khách mời tham dự sự kiện là những nhân vật nổi tiếng, những khách hàng thân thiết và đông đảo giới mộ điệu thời trang. Từ những tiết mục độc đáo và ấn tượng kết hợp với màn trình diễn bộ sưu tập mùa đông "For Elise", thương hiệu đã khéo léo viết nên câu chuyện về con đường tình yêu, con đường thời trang đầy màu sắc và lãng mạn. Mỗi tiết mục là một sự tôn vinh dành cho những khách mời tham dự chương trình như được hoà mình vào giai điệu và không gian đầy màu sắc, ấm cúng, sang trọng mà gần gũi.

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Điểm nhấn trong các thiết kế thời trang năm 2015 là sản phẩm áo dạ khâu tay - hanmade 100% trên nền chất liệu 95% lông cừu nhập khẩu từ Australia. Elise liên tục tung ra các thiết kế và mẫu mã mới. Thương hiệu cũng mạnh dạn đầu tư, học hỏi kỹ thuật và công nghệ tân tiến thế giới từ những chuyên gia cao cấp của các nước nổi tiếng trong lĩnh vực thời trang cũng như tiêu biểu với dòng áo dạ khâu tay từ Hàn Quốc, Italy.

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Được giới thiệu trong sự kiện thời trang và nghệ thuật "For Elise", các mẫu thiết kế áo dạ khâu gây ấn tượng bởi những đường cut đầy tinh tế với màu sắc đa dạng, tạo nên phong cách thời trang mùa đông lôi cuốn nhưng không kém phần sang trọng.

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Giới thiệu về sản phẩm áo dạ khâu handmade, nhà sáng lập thời trang Elise, bà Lưu Nga chia sẻ: "Mỗi sản phẩm áo dạ khâu lông cừu của Elise đều được khâu thủ công bằng tay tại nhà máy tại Việt Nam. Các công đoạn ra mẫu, giám sát được các chuyên gia Hàn Quốc trực tiếp thực hiện. Mỗi chiếc áo thành phẩm cần rất nhiều công đoạn kiểm duyệt để đạt chất lượng cao. Đây cũng chính là thành quả nghiên cứu và thử nghiệm trong suốt hơn một năm qua mà thương hiệu đã thực hiện tại Hàn Quốc và Việt Nam".

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Cũng tại sự kiện,  Đặng Thu Thảo được công bố là gương mặt đại diện cho thương hiệu Elise 2016. Hoa hậu Việt Nam 2012 có phong cách sống hiện đại, trang nhã với vẻ đẹp tinh khôi, được công chúng yêu mến.

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Trên hành trình quảng bá thương hiệu, Hoa hậu Đặng Thu Thảo sẽ sát cánh cùng Hoa hậu Ngọc Hân, Kỳ Duyên, Á Hậu Hoàng My, Tú Anh - những đại diện nhan sắc xinh đẹp, tri thức, tiêu biểu cho hình ảnh những phụ nữ hiện đại, cũng như những khách hàng đã và đang sử dụng sản phẩm. Các người đẹp sẽ cùng thực hiện những dự án phát triển quảng bá sản phẩm mới của thương hiệu trong năm 2016 cũng như các hoạt động chia sẻ kiến thức thời trang, chăm sóc khách hàng và các hoạt động xã hội của Elise đối với cộng đồng.

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Bà Lưu Nga - nhà sáng lập Elise chia sẻ: "Bữa tiệc For Elise là sự khởi đầu cho con đường phía trước của thương hiệu. Tôi mong muốn sự nỗ lực ngày hôm nay của những bạn bè, đồng nghiệp đã bên cạnh Elise từ những ngày đầu tiên cũng như hành trình ý nghĩa tới đây của các Hoa hậu đồng hành cùng chúng tôi sẽ cống hiến nhiều hơn những thiết kế và sản phẩm với chất lượng từ chính bàn tay chuyên nghiệp của những người Việt Nam. Mỗi hành trình là một trải nghiệm để học hỏi, để tiến bộ và hiện thực hoá mong muốn mang tiêu chuẩn thời trang nổi tiếng thế giới vào các sản phẩm chất lượng của Elise tại Việt Nam".

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Thông qua chương trình, bà Lưu Nga cũng gửi lời cám ơn những khách hàng và bạn bè, truyền thông đã luôn ủng hộ thương hiệu trong thời gian qua. Sự kiện là cuộc hội ngộ giữa những con người yêu thời trang, yêu cái đẹp, yêu bản thân và yêu những người phụ nữ quanh mình. Bà cũng mong muốn thương hiệu sẽ có thêm cơ hội cống hiến những sự kiện thời trang hấp dẫn, ý nghĩa với quy mô rộng lớn hơn để tri ân khách hàng.

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Thế mạnh trong các thiết kế của thương hiệu được tạo nên từ sự kết hợp nhuần nhuyễn giữa nét tinh tế tuyệt vời từ thời trang Italy, công nghệ sản xuất hiện đại từ Hàn Quốc và kỹ thuật thủ công điêu luyện của người Việt Nam. Sự hòa quyện ấy tạo ra bản sắc thương hiệu riêng mang tên Elise.

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